On March 10, the latest data from the Sensor Tower store intelligence platform showed that thanks to the holding of the Hu Tao and Ye Lan character activities in early February, and the update of version 3.5 in late February, Mihoyo’s “Genshin Impact” overseas revenue for the month ushered in growth again, winning the championship of the overseas mobile game revenue list and returning to the top of the revenue growth list.
In addition, with the launch of new characters, plots and activities, Mihoyo’s “Honkai Impact 3” overseas revenue increased by 62% month-on-month this period, returning to the 14th place in the revenue list and ranking third in the growth list.
It is understood that as a popular character in “Genshin Impact”, Hu Tao once re-engraved the card pool on November 3, 2021, which once caused Mihoyo’s server to crash. This re-engraving has been 451 days away from the last re-engraving. Another character, Ye Lan, is called “Night Queen” by players because of her explosive strength.
The re-engraving of Hu Tao and Ye Lan has once again brought new popular characters to Mihoyo. Their activities not only attracted the attention of a large number of players, but also set a new record for the game’s revenue. The popular characters of “Genshin Impact” and “Honkai Impact 3” have made miHoYo’s games stand out in overseas markets.
Just last month, the joint event of “Genshin Impact” and Pizza Hut caused the Pizza Hut APP to crash. This topic became a hot search, which indirectly confirmed the money-making ability of MiHoYo’s “Genshin Impact” IP. Previously, on January 4 this year, the topic #原神总收入过4亿美元# became a hot search on Weibo.
The total revenue of “Genshin Impact” exceeded 4 billion US dollars, which brought huge benefits to MiHoYo. According to Red Star News, according to data from the mobile application data analysis platform Sensor Tower, since its launch in September 2020, the mobile version of “Genshin Impact” has achieved more than 4 billion US dollars (about 27.68 billion yuan). Among them, in the first 11 months of 2022, the mobile version of “Genshin Impact” had a revenue of about 1.64 billion US dollars (about 11.32 billion yuan). And this is only the mobile version of “Genshin Impact”, not including PC, console, etc.
The success of “Genshin Impact” is inseparable from the measures taken by Mihoyo in the game registration and recharge process. Mihoyo did not strictly control the registration of the game, and the recharge was unimpeded. It did not take measures such as identity verification and face recognition for real-name verification, which led to frequent cases of underage players recharging through their parents’ mobile phones.
Mr. Zeng’s children recharged in “Genshin Impact” through their parents’ mobile phones, which not only caused financial losses to Mr. Zeng, but also triggered discussions on game supervision. Mr. Zeng applied for a refund to Mihoyo’s customer service, but Mihoyo shirked responsibility for various reasons, making the refund issue unresolved.
Mihoyo’s loopholes in the game registration and recharge process led to frequent cases of underage players recharging through their parents’ mobile phones, which led to discussions on game supervision. Mihoyo did not strictly control the registration of the game, and the recharge was unimpeded. It did not take measures such as identity verification and face recognition for real-name verification, which made it difficult to trace the consumption behavior of underage players in the game.
As a star company that has attracted much attention in the gaming industry, miHoYo has created several phenomenal games in the past few years. From the “Honkai Impact” series to “Genshin Impact”, the high-level game quality has made miHoYo’s research projects one of the key trends in the gaming industry.
Project SH is an open world project developed by the UE5 engine led by Cai Haoyu, the founder of miHoYo and the producer of “Genshin Impact”. It is called “one of miHoYo’s most ambitious and largest research products”. However, the dissolution of Project SH may also be within miHoYo’s tolerance. In addition to the existing successful products, miHoYo currently has two games that have been exposed, “Honkai Impact 3” and “Zero”.